Direct Energy partners with Budweiser Canada

Budweiser Canada names Direct Energy as their new provider of renewable energy

Direct Energy, one of North America’s largest retail providers of electricity and natural gas, is proud to announce a new partnership with Budweiser Canada. Thanks to this new partnership, all Budweiser beer brewed in Canada, is now brewed with 100% renewable electricity supported by Direct Energy.

Budweiser Canada receives ECOLOGO Certified Renewable Energy Certificates, provided by Direct Energy, that are equivalent to the electricity used to brew Budweiser. The Certificates are sourced from across Canada from 100% renewable biomass, hydro-electric (water), and wind power sources.

“We are thrilled to grow our relationship with Budweiser Canada by delivering Renewable Energy Certificates to them in Canada,” said Darin Holst, Senior Director, Canada, Direct Energy. “With significant expertise in designing customized renewable energy solutions for our customers, we are confident that the move to environmentally friendly sourcing will deliver on our shared renewable energy goals for Canadians.”

“Beer is intimately tied to the environment it comes from and brewing our beer relies on a healthy environment,” said Todd Allen, vice president of marketing, Labatt Breweries of Canada. “Through this initiative, we can make sure that every watt we use to brew Budweiser helps green Canada’s electricity grid and contributes to our long-term business sustainability.”

Budweiser has created a commercial, that first aired during the coveted advertising airtime of the Super Bowl, to celebrate and reinforce its pledge to renewable electricity. In their spot, "Wind Never Felt Better", Budweiser celebrates its commitment to clean electricity, with the iconic Budweiser Clydesdales and Dalmatian as its stars, and recognizes their partnership with Direct Energy.

Direct Energy is experienced in providing renewable energy options to both business and residential customers across North America. For more information about Direct Energy Business visit, DEB Renewable and on Direct Energy Home in Alberta visit, DE Home Renewable.

For more information on Budweiser’s Better Tomorrow program click here.


  • About Direct Energy. Direct Energy is one of North America’s largest retail providers of electricity, natural gas, and home and business energy-related services with over four million customers. Direct Energy gives customers choice, simplicity, and innovation where energy, data, and technology meet. A subsidiary of Centrica plc (LSE: CNA), an international energy and services company, Direct Energy, its subsidiaries and/or affiliates, operate in 50 U.S. states plus the District of Columbia and eight provinces in Canada. To learn more about Direct Energy, please visit
  • About Budweiser Canada. Budweiser – the King of Beers – has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 35 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process.