Direct Energy and SolarCity pioneer smart energy storage

SolarCity ® and Direct Energy will provide solar electricity and solar energy storage systems at two BJ's Wholesale Club locations

SolarCity®, the number one solar power provider in the US, and Direct Energy, one of North America's largest energy and energy-related services companies, will provide solar electricity and solar energy storage systems at two BJ’s Wholesale Club locations, a leading operator of warehouse clubs in the eastern United States.

BJ’s Wholesale Club will use DemandLogic™, SolarCity’s smart energy storage system for businesses and commercial users, to save on energy costs at two of its sites in Massachusetts, the first of BJ’s Clubs to install solar energy coupled with storage and the first on the East Coast to use the DemandLogic™ platform.

Kevin Moran, manager of utility and energy services at BJ’s Wholesale Club said: “BJ’s is proud to once again partner with Direct Energy and SolarCity and apply a new smart energy storage system that expands our environmental commitment. Solar coupled with battery storage is a great, cost efficient and long-lasting solution for large retailers like BJ’s. Improvements like these help keep costs low so we can pass on more savings to our valued members.”

The two sites in Massachusetts will install 400 kilowatts and 764 kilowatts of solar energy respectively. Both will be installed in conjunction with a 200 kilowatt lithium-ion battery storage system that cuts energy costs by using stored electricity to lower peak demand.

These two DemandLogic™ systems are expected to be installed by February 2015. The projects have the potential to save BJ’s thousands of dollars each year on their demand charges alone at each site, and also provide a long-term hedge against rising demand rates. SolarCity® will also install a 1.3 megawatt solar system at BJ’s distribution facility in Massachusetts this year.

John Schultz, president of Direct Energy Business said: “Pairing battery storage with solar PV systems is a new and viable opportunity that positions Direct Energy Business as a total energy management service provider for commercial and industrial customers. This long-term agreement with these two BJ locations presents an opportunity for us to expand beyond our core commodity offering and in the process, build a longer-term customer relationship.”

Bob Rudd, director of energy storage project development at SolarCity said: “DemandLogic™ was created to provide relief from the onerous demand charges faced by commercial facilities such as BJ’s Wholesale Club. These projects are a testament to our ability to provide customers with immediate savings from a combined solar plus storage system. We’re excited to be working with BJ’s Wholesale Club and Direct Energy Business on one of the first-of-its-kind storage installations in the country.”

These projects were made possible by a dedicated investment fund created by Direct Energy and SolarCity in 2013 to finance up to $124 million in solar projects.

SolarCity, Direct Energy Business, and BJ’s have already installed one solar system together at a North Brunswick, N.J. site and BJ’s boasts nearly 20 solar projects total across the United States.


Andrea Romo -Direct Energy

+001 412.334.9510

About SolarCity

SolarCity® (NASDAQ: SCTY) provides clean energy. The company has disrupted the century-old energy industry by providing renewable electricity directly to homeowners, businesses and government organizations for less than they spend on utility bills. SolarCity gives customers control of their energy costs to protect them from rising rates. The company makes solar energy easy by taking care of everything from design and permitting to monitoring and maintenance. SolarCity currently serves 15 states and signs up a new customer every minute of the work day. Visit the company online and follow the company on Facebook & Twitter.

About BJ’s Wholesale Club

BJ's is dedicated to providing Members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ's carries the most product variety of any membership club with more than 7,000 items, including supermarket-sized staples, USDA Choice meats and stock-up items, as well as all-natural and organic products. BJ's is the only membership club to accept all manufacturers' coupons and for greater convenience, offers the most payment options including EBT.

Headquartered in Westborough, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company currently operates 206 clubs and 119 gas stations in 15 eastern states. Learn more and shop online at or for exclusive content visit and