Nectar, the UK's biggest loyalty programme, and British Gas, Britain's leading energy supplier, today announced that British Gas is to become Nectar's new partner in the utility sector from early 2011*.
More than 12 million British Gas gas, electricity and HomeCare®** customers will have the opportunity to collect Nectar points and benefit from the full range of Nectar rewards ranging from money off at Sainsbury's and Homebase to tickets for Eurostar and Vue cinemas.
British Gas will provide a variety of ways for customers to collect points and enjoy the benefits of Nectar membership. These will range from quarterly points just for being a British Gas customer through to bonus points for switching to direct debit or paperless billing as well as for taking up additional services.
Full details of all the ways in which customers can collect Nectar points will be revealed closer to the time of launch in the New Year.
Phil Bentley, Managing Director, British Gas, said:
"More than 12 million customers count on British Gas to look after their world every day and we don't take that loyalty for granted. We know our customers have a choice, and we want to reward them for putting their trust in us. With Nectar, we will be able to offer our customers' rewards that help them enjoy more of their world".
Jan-Pieter Lips, Managing Director, Nectar, said:
"This partnership is an important milestone for Nectar and we are delighted to welcome such a significant brand into the programme from 2011. British Gas will be a major partner in Nectar's continued growth.
Many more Nectar collectors will be able to earn points on their gas, electricity and HomeCare® accounts and we anticipate it will also lead to a significant number of new collectors for Nectar. And we've recently revamped Nectar rewards to make it just as easy to spend points as it is to collect them."
British Gas and Nectar will be letting their customers know how to sign up to Nectar nearer to launch in early 2011. In the meantime, people who want to find out more about Nectar should visit http://www.nectar.com/.
For more information, please contact:
Press Office 0800 1077015
Tel: 0207 152 4881
Joanna Kwiatkowska/Riz Issa
Tel: 0207 839 4321
Notes to editors
* EDF Energy will stop issuing Nectar Points from 31st December 2010.
**British Gas HomeCare® coverhelps customers avoid the unexpected cost of central heating, plumbing, drains and home electric repair and servicing.
Nectar, the United Kingdom's leading coalition loyalty programme, is owned by Groupe Aeroplan Inc., a global leader in loyalty management.
More than 50 per cent of UK households collect Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even when they get their car serviced. Collectors also earn Nectar points every time they shop online via nectar.com at over 450 leading online retailers.
Since Nectar's launch in 2002, over £1.5 billion of rewards have been redeemed by its collectors. Rewards include money off shopping, travel and general merchandise.
For more information about Nectar, please visit: http://www.nectar.com/
About British Gas
British Gas is Britain's leading energy company, providing gas, electricity, home repair and energy efficiency services to more than 12 million households in England, Scotland and Wales. For more information about British Gas, please visit:http://www.britishgas.co.uk/