HomeCareersSearch & ApplySenior Analyst, Campaign Management

Senior Analyst, Campaign Management

Location:

TX, Houston

Job type:

Permanent

Job Description

Direct Energy is one of North America's largest energy and energy-related services providers with over six million residential and commercial relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc, one of the world’s leading integrated energy companies, Direct Energy operates across Canada, Texas and the northeastern United States. We continually seek talented people dedicated to providing fresh thinking in an exciting, evolving industry that's never been more relevant than in today's global marketplace.  Direct Energy is an Equal Opportunity Employer AA/F/M/D/V.

Requirements

  • Bachelor’s degree in business, marketing, information systems, computer science or equivalent work experience
  • Demonstrated success in delivering campaign audience lists for digital, inbound telemarketing, direct mail and other sales channels
  • Understanding of database marketing; experience in customer segmentation and targeting
  • Ability to manage multiple projects and tasks to tight timelines and high quality standards, partnering closely with stakeholders and establishing strong cross-functional relationships
  • Expertise in Microsoft BI tools (SQL, SSIS, SSRS) or similar tools
  • Intermediate Microsoft Excel and basic PowerPoint and SharePoint skills
  • Knowledge and experience in retail energy, retail marketing, direct mail, call center operations
  • Responsive, enthusiastic, team-oriented leader with a passion for campaign management, marketing, and business performance

Responsibilities

  • Participate in the development and production of Direct Energy’s campaign audiences
  • Leveraging customer and prospect data, the analyst will be responsible for the production of marketing and sales acquisition and retention audience lists
  • Participate in the development and maintenance of the campaign management database and systems and own various processes that support campaign audience request intake, development and delivery
  • Participate in advisement of customer/prospect selection, generation of ad-hoc, routine, and automated audience data files, secure delivery of data to channels and vendors, logging & archiving campaign history, and the selection and management of control, test, version and personalization cell groups within a campaign audience
  • Drive process improvement and quality assurance
  • Liaise with data and IT vendors that support campaign data and programs

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