Email Production Manager
Salary: £35,000 - £40,000 - dependent on experience, bonus and benefits
The Email Production Manager will manage end-to-end email production including design, development and deployment. On top of this Email Production Manager will be responsible for setting up A/B tests to support overaching business strategy and targets. Working closely with Email Managers the ideal candidate will demonstrate proactive approach to improve email marketing activity.
- Manage execution of email campaigns end-to-end, creative assets, html build and deployment via our ESP
- Perform campaign-specific quality assurance testing to validate functional and rendering performance
- Working with Campaign Managers to plan the campaign projects and timescales
- Execute on A/B and multivariate tests to increase engagement across retention marketing channels
- Stay current with best practices, strategies, and industry standards related to email
- Ensure all email deliverability is faultless including monitoring feedback loop reporting, avoiding potential spam/blocks.
Knowledge and Qualifications:
- Proven in-depth knowledge of email campaign management
- Ability to manage and co-ordinate multiple campaigns whilst continuing to deliver on time
- Excellent knowledge of email best practices, methodologies, techniques, tools and passionate about delivering a high quality product
- Strong understanding of how to effectively engage and convert email subscribers through template design
- Comfortable owning and optimising email design and build process
- Experience working on email marketing campaigns in a production capacity with strong knowledge of HTML and CSS, Photoshop skills and experience of working with as ESP.
British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.
PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.
Applications will ONLY be accepted via the ‘Apply’ button.
To request an update on this role, or if you have any problems uploading your CV please email Becki.Brunetti@britishgas.co.uk typing ‘Update required: Email Production Manager R9933984’in the subject title.
Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com.