Insight Data Modeller (CRM)
At British Gas, we share a common purpose to help our customers today and secure energy for tomorrow. Within the Customer Insight Team we drive to put the customer at the heart of everything that we do, using the insight we generate to understand and improve each interaction we have with the customer in order to meet their needs.
- Location – Staines (TW18), London
We are looking for someone with a passion for the customer and previous data modelling experience to join our small and expert team based within the Customer Insight hub in Staines. You will be responsible for building propensity and segmentation models to ensure the right customer receives the right communication at the right time
The Propensity Modelling Team is an enthusiastic team of modellers responsible for the development of all the predictive models that sit behind our extensive direct marketing campaign catalogue.
Day-to-day you will be working closely with stakeholders in Campaign Planning, Marketing and Analytics teams in order to fully understand the customer to advise how we can maximise acquisition, cross-sell and retention marketing opportunities before going on to build logistic regression models using SAS E-Miner, or explore new data sources and different modelling techniques in order to improve campaign targeting.
Our perfect applicant will be someone who has analytics/modelling experience, ideally having used SAS E-Miner and SQL for data mining, with knowledge of how predictive and segmentation models can be used for direct campaign targeting. The right candidate will also have a passion using new technologies such as Big Data and Open Source. We will be looking to expand our teams knowledge in this area so any previous knowledge or hands experience will be of great interest!
British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.
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Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com.