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Insight Data Modeller (CRM)



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At British Gas, we share a common purpose to help our customers today and secure energy for tomorrow. Within the Customer Insight Team we drive to put the customer at the heart of everything that we do, using the insight we generate to understand and improve each interaction we have with the customer in order to meet their needs.

This is an opportunity to join the Propensity Modelling team within the Customer Insight team based in Staines - TW18. Developing a deep understanding of our customers, you will build highly predictive models to ensure each customer receives the most relevant communication for them and be able to demonstrate the value this has created. 

We are looking for someone with a passion for the customer and previous data modelling experience to join our small and expert team based within the Customer Insight hub in Staines. You will be responsible for building propensity and segmentation models to ensure the right customer receives the right communication at the right time

The Role

The Propensity Modelling Team is an enthusiastic team of modellers responsible for the development of all the predictive models that sit behind our extensive direct marketing campaign catalogue.

Day-to-day you will be working closely with stakeholders in Campaign Planning, Marketing and Analytics teams in order to fully understand the customer to advise how we can maximise acquisition, cross-sell and retention marketing opportunities before going on to build logistic regression models using SAS E-Miner, or explore new data sources and different modelling techniques in order to improve campaign targeting.

Who we are looking for:

Our perfect applicant will be someone who has analytics/modelling experience, ideally having used SAS E-Miner and SQL for data mining, with knowledge of how predictive and segmentation models can be used for direct campaign targeting. You will have a passion for exploring new data, be keen to explore alternative modelling tools and techniques as well as an ability to communicate the value of modelling to a variety of stakeholders.

The Person

British Gas, part of the Centrica Group, is the UK’s leading energy supplier, providing energy or services to around 11m homes and over 900k business supply points. We look after our customers' worlds everyday by providing value for money, dedicated customer service, innovative energy solutions and the highest quality Home Care expertise in the country.

Every one of our people has a role to play in driving our business forward so wherever you work at British Gas you will have the chance to make a real contribution to the company. We promote an open, friendly and welcoming culture; offering a competitive salary plus a self-tailored and flexible benefits package to suit your lifestyle.

PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.

Applications will ONLY be accepted via the ‘Apply’ button. This vacancy is open to all employees, contractors aates a preferred supplier list and when required, will source candidates 

The Company

British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.

PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.

Applications will ONLY be accepted via the ‘Apply’ button.

To request an update on this role, or if you have any problems uploading your CV please email alaister.mortlock@centrica.com typing ‘Update required: Insight Data Modeller (CRM) R9918702’ in the subject title.

Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com.