CRM Marketing Specialist
British Gas is the largest energy and services company in the UK. We look after our customer’s worlds everyday by providing value for money, dedicated customer service, innovative energy solutions and the highest quality Home Services expertise in the country.
How do we do this?
It’s simple really. Customer data and insight is at the heart of what we do. We use it to drive all decisions that impact our customers such as branding to product development as well as informing our day to day marketing strategy. We're proud of what we do and are continually striving to be better. Our ambition is for our Insight function to be recognised as industry leading so it’s really important to us to attract the best talent to help us realise our goals.
Want to be part of our exciting journey?
We are looking for an experienced CRM Marketing Specialist to join our growing and industry leading Interaction Delivery team based at our HQ in Staines - TW18 (Only 25 mins from Clapham). You will be responsible for delivering best next action campaign strategies within our Customer Data & Insights function
Package circa: £47,000 including, Pension, bonus, Flexible benefits and 25 days annual leave, as well as the opportunity for flexible working.
At British Gas you’ll also have a career, not just a job. We’re committed to identifying potential, providing development and career opportunities, and empowering you to make a difference in our business.
What will you be up to?
You will be the bridge between the Customer Value management team and the CRM team by maintaining a clear release plan of Best Next Action (BNA) and Lifecycle campaign activity across multiple channels and brands.
You will be responsible for ensuring that campaigns/BNA’s are delivered in time, according to the Customer Contact Plan and in the correct format necessary to achieve customer centric strategies for acquisition, growth and retention. Working with the release manager and a team of CRM campaign analysts, you will facilitate and ensure effective execution of the CRM contact plan.
Stakeholder management is key as you will collaborate with several commercial teams such as data operations, modelling, value, market research, analytics, marketing and Optimisation to create a joined up set of inbound and outbound customer interaction strategies.
Who we are looking for?
Our ideal team member will be someone with strong organisational, project management skills and an ability to influence a variety of stakeholders. You will be able to demonstrate through your application not only your expertise within the field of CRM Database marketing and planning but also a natural curiosity to proactively question and challenge established norms. You will need to come from a solid CRM Campaign management background with significant exposure to industry leading CRM tools such as PEGA, Unica, Teradata e.t.c. and proven experience of driving best practice Campaign planning techniques within a customer focused organisation or consultancy.
- CRM Database / Campaign & Marketing background is beneficial
- Very organised and has experience of release processes
- Project co-ordination skills and working on multiple tasks at the same time
- Strong stakeholder management
- Exposure of change management
- Experience of preparing executive briefings/ frequent status reports etc.
British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.
PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.
Applications will ONLY be accepted via the ‘Apply’ button.
To request an update on this role, or if you have any problems uploading your CV please email email@example.com typing ‘Update required: CRM Marketing Specialist R9922274’ in the subject title.
Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com.