CRM Marketing Specialist
We’re British Gas, the largest energy and services company in the UK. We look after our customers’ worlds everyday by providing value for money, dedicated customer service, innovative energy solutions and the highest quality Home Services expertise in the country.
How do we do this?
It’s simple really. Customer data and insight is at the heart of what we do. We use it to drive all decisions that impact our customers such as branding to product development as well as informing our day to day marketing strategy.
We're proud of what we do and are continually striving to be better. Our ambition is for our Insight function to be recognised as industry leading so it’s really important to us to attract the best talent to help us realise our goals.
Want to be part of our exciting journey?
We are looking for an experienced Campaign Specialist to join our growing and industry leading Interaction Delivery team based at our HQ in Staines - TW18 (Only 25 mins from Clapham). You will be responsible for delivering best next action campaign strategies within our Customer Data & Insights function.
Package circa: £47,000 including, Pension, bonus, Flexible benefits and 25 days annual leave, as well as the opportunity for flexible working.
At British Gas you’ll also have a career, not just a job. We’re committed to identifying potential, providing development and career opportunities, and empowering you to make a difference in our business.
What will you be up to?
You will be the bridge between the CRM team and the Channels, providing the best, most value adding messages to customers through Face to Face, Marcomms and Outbound communication channels.
You will be responsible for supporting the successful operation and deployment of decisioning within various channels across British Gas. This will enable us to drive increased value through targeted messaging and in turn increasing the profitability of the business whilst remaining committed to treating customers fairly.
Stakeholder management and engagement is key as you will collaborate with several commercial teams such as Customer Value Management (CVM), Marketing, Propositions, Digital and Customer Operations to create a joined up set of customer interaction strategies. With very strong organisational skills, you will contribute to the preparation, delivery and execution of Best Next Action (BNA) messaging and campaigns within various channels whilst managing Stakeholders and ensuring channel readiness for each activity we deliver. You will also support stakeholders in translating their commercial requirements into coherent BNA briefs in order to drive ROI across multiple channels.
Who we are looking for?
Our ideal team member will be someone with strong organisational and project management skills and an ability to influence a variety of stakeholders. You will be able to demonstrate through your application not only your expertise of cross-channel CRM marketing and planning but also a natural curiosity to proactively question and challenge established norms. You will need to come from a solid CRM Campaign management background with significant exposure to assessing performance of campaigns, identifying areas for improvement and resolving data issues raised from the channels.
British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.
PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.
Applications will ONLY be accepted via the ‘Apply’ button.
To request an update on this role, or if you have any problems uploading your CV please email email@example.com typing ‘Update required: CRM Campaign Planner R9922274’ in the subject title.
Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com.