HomeCareersSearch & ApplySocial Media Manager

Social Media Manager

Location:

NY, New York City

Job type:

Permanent

Job Description

  • Produce rich content experiences that increase awareness and consideration for Hive in North America, generating passion and interest in the brand.
  • Maintain central content calendar for both United States and Canada, and actively coordinate with UK team on global content calendar.
  • Produce video, photography, articles and other digital assets that support the many product and functionality updates within the CCH product suite.
  • Primary NA community manager, actively engaging with consumers across all of our social platforms (Facebook, Twitter, Instagram, Pinterest, etc.) in both United States & Canada in accordance with brand guidelines, business policies, and Centrica Social Media guidelines.
  • Manage the production of US and Canada blogs, optimizing and driving digital performance by implementing SEO best practices.
  • Produce monthly social media reports for Connected Home & Centrica executive teams.
  • Support paid campaigns and consideration for Hive among prospects by delivering best-in-class social media solutions.
  • Increase profitability while remaining committed to being a consumer advocate.

Requirements

  • Experience managing large B2C social and digital communities.
  • Demonstrated experience growing social media channels and enhancing campaigns for a consumer brand.
  • Proficient and up to date knowledge of key social media platforms.
  • Strong and practical knowledge of analytics and social listening solutions. Well versed in using these to drive real business insight, improvements and KPIs.  
  • Knowledge SEO channel and how content drives improvements in performance.
  • Strong English language skills and copy-writing experience
  • Previous experience with video production process, from briefing through to managing agencies through production, to delivery.
  • Commercial awareness of how social media campaigns drive overall business KPIs. 
  • Experience managing budgets for multiple projects.
  • High degree of tech comfort/awareness (mobile apps, web, email service providers, etc.)
  • 3rd party agency management
  • College degree from a top institution
  • Experience planning and producing community programs that deliver best-in-class fan engagements and real positive business impact.
  • Experience delivering multiple projects on time and within budget.
  • Excellent creative skills and ability to turn ideas into actionable plans.
  • Management of the development of assets needed for organic and campaign activation, from initial briefing and agency management through to go live. Specifically video, copy and digital display.
  • Strong judgement and ability to balance fan engagement and business goals.  
  • Strong communication and interpersonal skills, able to articulate business requests with agencies as well as manage a diverse network of internal stakeholders to drive campaign alignment and efficiencies.
  • Ability to turn data available on performance of social media channels and web into meaningful insight.
  • Strong organizational skills to manage multiple projects in a highly dynamic environment
  • 4-6 years of experience running social media communities
  • A strategic and creative thinker able to take responsibility and proactively deliver projects in line with wider business strategy.
  • A committed and dynamic team player that is able to turn projects around within really 

Responsibilities

  • Manage workflow for content agency and freelance video editors/ designers/ copywriters/ photographers.
  • Develop strategies for ongoing social media activity with a view to continually improve sentiment and engagement of our social community.
  • Implement plans for social media channels from initial planning, to briefing and go live and ongoing optimization.
  • Actively engage and manage existing and new social media communities, maintaining the highest level of professionalism. 
  • Manage editorial calendar and integrate cross-promotions with partners
  • Lead reporting & social listening for social media channels and the Hive blog across both US and Canada with responsibility for providing regular updates to exec leadership.
  • Research emerging platform opportunities to create new channels of engagement, providing recommendations that meet business and brand goals.
  • Drive integration of social media activity with ECRM, PR, Experiential, Customer Service, Retail and acquisition marketing (where relevant).
  • Act as the social media contact on the customer incident process for CCH.
  • Escalate customer issues, trends and other findings to relevant department leads.
  • Share knowledge about social media best practices across the organization.
  • Track budget for production of creative assets for social media channels.
  • Present plans and other reporting material to leadership teams.
  • Demonstrate executional excellence.

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