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Email/SMS Manager



Job type:


The Overview

  • £35,000 - £40,000 – dependent on experience, bonus and benefits
  • Location - Staines

Why join the Digital team at British Gas?

A digital revolution has happened at British Gas, we currently have 3.6 million active digital customers and that number grows daily. Digital is the most popular channel customers choose to interact with us. We are at the forefront of the connected home revolution, developing marketing leading products and propositions and we are committed remaining leaders in the digital space, delivering intuitive digital experiences that delight our customers.

That’s why we are looking for people who can help us design, create and deliver these world class digital solutions for all our customers. We want people who are committed to ensuring we not only meet and exceed our customer needs today, but can also develop and deliver the next generation customer solutions of tomorrow.

At British Gas we provide the opportunities for the best digital people to develop and progress their careers in a friendly, open environment we work in an agile fashion and value collaboration, engagement and continuous learning and improvement.

The Role

The Email/SMS Manager will be responsible for Email & SMS campaign management and delivery across a range of activity supporting our sales and self-serve growth objectives

You will be responsible for managing the planning, scheduling and execution of email & SMS programs; including one-off emails, transactional emails, and campaign emails within agreed timelines, managing the execution of email campaigns end-to-end, from creative assets and audience segmentation/targeting, creative setup, testing/QA and deployment via our Email Service Provider and working with stakeholders to plan the campaign projects, timescales and budgets, (weekly, monthly and yearly planning).

You will also need to execute on A/B and multivariate test strategies on email campaigns to increase engagement and open/click-thru rates, create and update email reporting dashboards and custom reports analysing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program.

The Person

You should have proven in-depth knowledge of email campaign management, the ability to manage and co-ordinate multiple campaigns whilst continuing to deliver on time and to budget, excellent knowledge of email best practices, methodologies, techniques, tools and passionate about delivering a high quality product and strong understanding of how to effectively engage and convert email subscribers through template design and email copy.

If you have experience in a similar role and you are proficient in HTML we would love to hear from you.

We can share a full job description with you or if you would like to find out further information, please contact becki.brunetti@britishgas.co.uk

The Company

British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.

PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.

Applications will ONLY be accepted via the ‘Apply’ button.

To request an update on this role, or if you have any problems uploading your CV please email Becki.Brunetti@britishgas.co.uk typing ‘Update required: Email/SMS Manager R9920574’ in the subject title.

Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com