CRM Campaign Developer
We’re British Gas, the largest energy and services company in the UK. We look after our customer’s worlds everyday by providing value for money, dedicated customer service, innovative energy solutions and the highest quality Home Services expertise in the country.
How do we do this?
It’s simple really. Customer data and insight is at the heart of what we do. We use it to drive all decisions that impact our customers such as branding to product development as well as informing our day to day marketing strategy.
We're proud of what we do and are continually striving to be better. Our ambition is for our Insight function to be recognised as industry leading so it’s really important to us to attract the best talent to help us realise our goals.
Want to be part of our exciting journey?
We are looking for an experienced CRM Campaign Developer to join our growing and industry leading Interaction Delivery team based at our HQ in Staines - TW18 (Only 25 mins from Clapham). You will be responsible for delivering best next action campaign strategies within our Customer Data & Insights function.
Package circa: £55,000 including, Pension, bonus, Flexible benefits and 25 days annual leave, as well as the opportunity for flexible working.
At British Gas you’ll also have a career, not just a job. We’re committed to identifying potential, providing development and career opportunities, and empowering you to make a difference in our business.
What will you be up to?
You will be part of a team of CRM Campaign Specialists that develop targeted Best Next Action and Lifecycle campaign activity across multiple channels and brands.
You will be responsible for developing best in class PEGA decisioning logic to deliver customer centric strategies for acquisition, growth and retention. You will implement optimisation recommendations to campaign strategies in order to manage trade-offs between volume and value, individual business units and enterprise, product and customer.
You will develop targeted real-time campaigns to drive a joined up set of inbound and outbound customer interaction strategies. With a very strong eye for detail, you will translate stakeholder briefs into varying complexity logic builds using key skills such as SQL in order to create coherent best next action strategies. You will also shape campaign efficiency by defining optimal audience segmentation, exclusions, contention cycles and application of new data sources to drive relevant customer interactions.
Who we are looking for?
Our ideal team member will be someone that can quickly establish themselves as a proactive business partner with the ability to guide stakeholder decision making. You will need to demonstrate through your application not only your expertise within the field of CRM Database Marketing but also a natural curiosity to proactively question and investigate data. You will need to come from a solid CRM Campaign management background with significant experience of using industry leading CRM tools such as PEGA, Unica, Teradata etc. and proven experience of driving best practice Campaign management techniques within a customer focused organisation or consultancy. these
British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.
PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.
Applications will ONLY be accepted via the ‘Apply’ button.
To request an update on this role, or if you have any problems uploading your CV please email firstname.lastname@example.org typing ‘Update required: CRM Campaign Developer R9922467’ in the subject title.
Agencies: Centrica operate a preferred supplier arrangement, however if you wish to be considered at the next review session please submit a brief overview of your capability to PSL@centrica.com.