Customer Engagement Mgr.
NY, New York City
Centrica Connected Home / Marketing (Hive)
- Salesforce Marketing Cloud experience.
- Previous experience initiating customer engagement marketing plans, leading their design and delivery.
- Strong copy writing, proofreading, and brainstorming skills.
- Knowledge of customer segmentation strategies.
- Proven expertise working with a CRM/ESP solution to manage multiple, complex campaigns.
- Strong and confident communicator, able to articulate business requirements, as well as collaborate with a diverse network of internal stakeholders and external providers.
- Excellent English language skills.
- Strong organizational skills to manage multiple projects in a dynamic environment.
- Experience managing budgets.
- College degree from a top institution.
- Experience planning and delivering customer relationship management programs for a consumer brand using best in class strategies to deliver real positive business impact.
- Planning and delivery of customer segmentation strategies leveraging marketing insights and database analysis.
- Strong experience with both email, push and SMS communications.
- Management of the creative development of assets needed for eCRM programs, from initial briefing and agency management through to go live.
- Well versed in engagement campaign metrics with demonstrable ability to drive analysis and meaningful insight from available data.
- Commercial awareness in how marketing campaigns drive overall business KPIs.
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