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Customer Engagement Mgr.

Location:

NY, New York City

Job type:

Permanent

Job Description

Centrica Connected Home / Marketing (Hive)

Requirements

  • Salesforce Marketing Cloud experience.
  • Previous experience initiating customer engagement marketing plans, leading their design and delivery.
  • Strong copy writing, proofreading, and brainstorming skills.
  • Knowledge of customer segmentation strategies.
  • Proven expertise working with a CRM/ESP solution to manage multiple, complex campaigns.
  • Strong and confident communicator, able to articulate business requirements, as well as collaborate with a diverse network of internal stakeholders and external providers.
  • Excellent English language skills.
  • Strong organizational skills to manage multiple projects in a dynamic environment.
  • Experience managing budgets.
  • College degree from a top institution.

Responsibilities

  • Experience planning and delivering customer relationship management programs for a consumer brand using best in class strategies to deliver real positive business impact.
  • Planning and delivery of customer segmentation strategies leveraging marketing insights and database analysis.
  • Strong experience with both email, push and SMS communications.
  • Management of the creative development of assets needed for eCRM programs, from initial briefing and agency management through to go live.
  • Well versed in engagement campaign metrics with demonstrable ability to drive analysis and meaningful insight from available data.
  • Commercial awareness in how marketing campaigns drive overall business KPIs.  

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