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1 May 2012 Posted by Simon Henderson
A couple of weeks ago, we launched a web app as part of our ongoing plans to use new digital channels within our corporate communications strategy.
By way of explanation, the web app provides a way for you to visit http://www.centrica.com/ on the move in a user-friendly way. It has been designed to work on all tablet devices, such as iPads, and is also accessible on a full range of mobile devices. We had a clear rationale for initiating this project - recent research has highlighted the growing proportion of corporate audiences choosing to access content via iPads and mobiles and some predictions are saying that more than 50% of web traffic will be delivered through mobile devices in 2013.
The web app is particularly attractive to us as it enables our information and communications to be accessible to our stakeholders when and where they want it, and we can make changes and upgrades easily. It’s a free app, available to anyone online at www.centrica.com/app - or if you visit http://www.centrica.com/ on your iPad, you’ll be asked if you want to try it out. The app is updated automatically through the same platform as our Centrica.com site so you’ll always have the most up-to-date version of the site.
We’ve launched the app with considerable support and expertise from our website agency, The Group. Andrew Rigby from The Group has written a blog which provides a little more detail on the web app – you can find it at http://www.the-group.net/blog/index.asp?blogid=542
If you do access the app, tell us what you think of it - all feedback gratefully received on this evolving journey.
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