Corporate Responsibility Report 2006

Film spotlights Centrica’s action on age

Centrica contributed to a London Development Agency (LDA) video to raise awareness of age discrimination in advance of the new legislation that came into effect in October 2006.

Group head of HR policy Melanie Flogdell outlined Centrica’s approach to age awareness.

She said: “Age is an increasingly important factor to consider in society, particularly with the upcoming legislation which will make ageism in the workplace unlawful. This video gives us the chance to explain to a wide audience how we have been working to tackle age issues affecting our employees.

“The business case for diversity is strong. The more attuned we are to our groups of customers, the more they will turn to Centrica and the more profitable the company will become.”

The 10-minute video was commissioned by the LDA as part of its Diversity Works for London programme, a flagship campaign launched by London Mayor Ken Livingstone. Audiences for the video will be mainly business leaders and decision-makers in the private sector, and companies will be encouraged to use it internally as well.